A company is a group of individuals, running a business is giving a mutual purpose to them. Purpose is one key factor for motivated employees (other factors are autonomy and mastery). The first person in a company, the entrepreneur, starts a company from a vision. It provides the initial purpose. As people buy-in into the vision, the company grows.
Success is not measured by points or project management type metrics; it’s measured by ‘is the organization meeting its purpose’ Tom Poppendeick