If you want to run a proficient business, you will not come around, that good communication is key to success. But it is by far more than just sharing information. So how does a good communication strategy look like? In the article “The Science of What Makes People Care” five principles from social science are being defined. They shall help us to become better in doing efficient communication. Anyhow, the really remarkable subject is the link of strategy to the feelings and values of people. What does make people act based on what is being told to them? Quite often it is not a missing information, but the disconnect to…