If you want to run a proficient business, you will not come around, that good communication is key to success. But it is by far more than just sharing information. So how does a good communication strategy look like? In the article "The Science of What Makes People Care" five principles from social science are being defined.
A penguin is considered to be a clumsy, stodgy animal when placed on a rock in a zoo. But if it jumps into the water, it becomes one of the most amazing, economic swimmers you can find amongst all animals. There is a tremendous power in diversity and the contribution of people, which can work in an environment, which emphasizes their strengths. So do we really want to continue wasting time on mitigating weaknesses?
I am an engineer and I am working in the software industry for many years now. Nowadays I take care for people - developers, team leaders, but even many more employees involved in running a successful business. I try to be a servant leader, who works with the people. Decisions are taken with the people and not for the people. Thereby, my profession has become coaching and mentoring rather than engineering.