Way of Working

Prioritizing product features using the Kano model

One of the challenges product teams encounter, is how to decide which features should be included in their products. Identifying the user needs, helps teams to focus on what a product should deliver to address a certain type of user. In time, teams develop many ideas on how to address these needs. The Kano model (proposed in the 80s by Noriaki Kano) offers a way to differentiate these features by focusing on customer satisfaction.

This article provides an alternative approach using the Kano model to answer the question: “Which features should be included in the Minimum Viable Product (MVP)?

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